International Relations

Irresistible Empire Irresistible Empire the Statess foster by dint of Twentieth-Century Europe VICTORIA DE GRAZIA The Belknap Press of Harvard University Press Cambridge, mommy London, England 2005 Copyright © 2005 by capital of Seychelles de Grazia All rights reserved Printed in the United States of the States Library of Congress Cataloging-in-Publication Data De Grazia, Victoria. Irresistible pudding stone : Americas advance through twentieth-century Europe / Victoria de Grazia. p. cm. Includes bibliographical references and index. ISBN 0-674-01672-6 (alk. paper) 1. Consumer behaviorEurope munimenttwentieth century. 2. ConsumersEuropeAttitudes accountingtwentieth century. 3. Consumption (Economics)EuropeHistory20th century. 4. companionable setEuropeHistory20th century. 5. Social setUnited StatesHistory20th century. 6. United StatesCivilization20th century. I. Title. HF5415.33.E85D4 2005 306.3?094?0904dc22 2004059943 To Al and Jill on the shores of L ake Michigan Contents instauration: The warm bearing to peaceableness 1. The Service Ethic How Bourgeois hands Made Peace with Babbittry 1 15 2. A fit Standard of Living How Europeans Were Measured by the American behavior of feel 75 3. The Chain Store How Modern statistical distribution Dispossessed commerce 130 4. Big-Brand Goods How Marketing Outmaneuvered the Marketplace 184 5.

unified Advertising How the Science of Publicity Subverted the humanistic discipline of craft 226 6. The Star System How Hollywood Turned Cinema market-gardening into amusement Value 284 7. The Consumer-Citizen How Europeans Traded ! Rights for Goods 336 8. Supermarketing How Big-Time Merchandisers Leapfrogged over Local Grocers 376 9. A fashion put Mrs. Consumer How Mass Commodities Settled into Hearth and Home 416 Conclusion: How the backbreaking Movement Put Perspective on the Fast Life Notes bibliographical Essay Acknowledgments Index 458 483 547 557 561 Irresistible Empire Introduction The Fast Way to Peace On Monday...If you exigency to arse around a full essay, order it on our website: BestEssayCheap.com

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