Identify And Evaluate Marketing Opportunities

------------------------------------------------- Identify and evaluate marketing opportunities Assessment Task 2 pecuniary Review dell case study 1. rock ways that dingle conducts inquiry on its customers to continually amend products and services. The most grievous question is market research. They be employ Dell.com so they could interact with their customers. The interactive process gives Dell overcritical data well-nigh how customers feel close products and what they would like products to do. subsequently feedback from community members they atomic number 18 improving their products and services. The otherwise way is online questionnaire where they collect responses astir(predicate) special(prenominal) ideas, refreshed proposals and ideas from their members. Ideastorm allows Dell community members to adumbrate interesting ideas about products and services they would like Dell to offer. Ideas rout out be overlap and discussed with other community members. Various forums such(prenominal) as schmooze are also good sources of research from where they collect reviews and impressions about their products. 2. What are the features of Dells research? The main features are that the company has a direct kin with its customers, whether these are respective(prenominal) consumers or global giants.

3. What is Dells grotesque change point? Dells Unique marketing bear down (USP) is the ability for consumers to select and customise their computer. Customers burn purchase bespoke pro ducts and services. A pre-built machine may ! assume features the customers will not use, or not include features crucial for a particularised customer need. Customers, whether online, via phone or in a sell outlet, can select the features they require. 4. What are the strategies Dell uses to generate gross? Some of the strategies are: * To focus on higher adjustment products, services and solutions. * Reaching more customers general through new distribution partners, such as retail, expanding...If you insufficiency to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay