What is Marketing

1.Introduction 1.1Purpose The purpose of this report is to discuss how the macro surroundingsal variables can, and have, had an squeeze on the Higher Education. Moreover, identify this marketing mix (7 Ps) from deuce organisations, which ar Monash University and Deakin University. In this part, this report will compare and billet the twain marketing mixes. 1.2 General Information about Macro- milieu Marketing surroundings consists of a microenvironment and a macro-environment. Macro-environment is the larger societal forces that affect the tout ensemble microenvironment - demographic, economic, natural, technological, political and culture forces (Kotler, et al, 2001: 116). Macro-environment is a huge society dominance to force the activities in microenvironment in an enterprise. The elements that consist of social gravid power are not only a flagellum only also an opportunity for an enterprises marketing activities. Meanwhile, the macro-environment restricts the mic roenvironment (Wang, 2001: 56). 1.3Marketing Mix agree to Kotler (2001: 69), the marketing mix is the organize of controllable marketing variables that the union blends to produce the response it wants in the tar countenance market. Product doer goods and services that company offers to its target market. For example, a universitys overlap is spot and it offers to students. Price is amount of money that customers have to sacrifice for the goods and services. musical arrangement involves company logistics and marketing activities concerned with making and distributing the finished growth to target consumers.

Promotion is the activities that persuade ta! rget customers to buy the products. plenty are important in marketing, especially in services. personal evidence means every saying that customers use in their perceptual field to assess such(prenominal) a service. Process is also important in marketing; customers are involved in the process. (Kotler, et al, 2001: 69-70) 2.Macro-environment factors impact on Higher Education The macro-environment factors consists of: Political and levelheaded environment; Demographic environment; Economic environment;... If you want to get a full essay, order it on our website: BestEssayCheap.com

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