Global Strategic Management, International Strategic Management: Corporate Level Strategy. Case Analysis of LEVI STRAUSS & COMPANY including SWOT Analysis

1. Problems/Key IssuesDifficulty in strategical decision making: strategical decisions at the company were difficult to make due to the ? high-principled reasoning approach? promoted in the company?s leadership courses that called for consensus decisions. Wrong corporate direction: Difficulty in strategic decision making led the company to the wrong imprimatur inserting too much attention on work purlieu wisdom instead of corporate benefits as a hearty ? some(prenominal) value-based and monetary benefits. Failure to show clean jeans demeanors: This worry was caused by the previous issue, wrong corporate direction. Levi Strauss & association failed to introduce new jeans styles that appealed to consumers aged 15 to 24, who accounted for the largest percentage of grungy jeans purchasers. At last, this failure caused company?s declining sales and commercializeplace sh be in its core jeans business.

SWOT AnalysisStrengths:?The world?s largest mark apparel manufacturer?In-depth industry experience and brainstorm? leader in promoting corporate social responsibilityWeaknesses:?Consensus management style and a management team that was characterized as insular, paternalistic, and quite frankly, a small smug?Inability to keep jeans styles fresh?The cartel on outsourced impinge onshore contractors to operate the business due to its lay off decisionOpportunities:? community within growing apparel industry? fall production costs through downsizing?The ability to subjoining other industry participants? marketing efforts to help grow universal marketThreats:?Competition from i ts rivals like Gap, Tommy Hilfiger, Polo and! other incumbents (threat of intense segment rivalry)? succeeding(a)/ electric potential competition from new entrants (threat of new entrants)?Substitutes for Levi?s products are offered to the market (threat of substitute products)2. Alternative Actions(1)Maintain company?s elective decision-making authority(2)Implement both value-based and monetary intents into corporate culture(3)Downsize the corporate structure(4)Bring in new out of doors managers(5)Hire a new advertising agency(6)Announce new styles and subbrands of jeans(7)Price cold lift sales promotion3. Evaluation of Alternatives(1)Benefits?Perceived as ?good and hang up? management style in American culture? participation by all management membersCosts?Difficult to make strategic decisions?Take longer time to make decisions?Might not... If you indispensableness to get a full essay, order it on our website: BestEssayCheap.com

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