Ben Jerrys Ben and Jerrys marketing stratgies Ben & Jerry??s was experiencing a steady growth at heart their sales figures from 1990 to 1993. However, In March 1994, Cost of sales add approximately $9.6 zillion or 9.5% over the selfsame(prenominal) head in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a final result of some(prenominal) reasons, such as high administration and selling be, a negative impact of inventory management, and start up cost associated with certain flavours of the new ??Smooth, No Chunks?? ice cream line.
Ben & Jerry??s selling, general and administrative expenses enlarged approximately 28% to $36.3 cardinal in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the company??s administrative infrastructure. Ben & Jerry?...If you vitalness to get a full essay, order it on our website:
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